Reck the Fort.
The holding company behind a portfolio of brands built around the work of returning, rebuilding, and reckoning.
What we are
Reck the Fort LLC is a US holding company based in Pacifica, California. It operates as the parent entity for a portfolio of brands built around the work of returning, rebuilding, and reckoning. Founded in 2026, the LLC serves as the operational home for ventures ranging from executive coaching to digital platforms for neurodivergent adults.
Jeremy Runge, or JR, is an operator-turned-founder who leads the LLC with a focus on scaling high-craft businesses. With a career spanning thirteen years in leadership at Apple and a tenure as Vice President of Retail at GoPuff, JR brings a practitioner’s perspective to every project in the portfolio.
The brands under this house are connected by a shared philosophy of reclamation. Whether we are building tools for daily life or reclaiming distressed ventures, we operate on first principles. Our goal is to support the deeper work of returning to oneself and building things that last.
Fortify
Executive coaching for senior operators rebuilding from the inside out.
The Rebuild
A members-only community for people doing the harder work in their second half.
Reckoning
A forthcoming book on the architecture of returning to yourself.
Maddy
An iOS app for adults with AuDHD. Lowering the friction of daily life.
Acquisition
Coming. A distressed-brand reclamation project run on first principles.